William Chase himself was already a fairly high profile agricultural entrepreneur, and Chase Vodka had won awards at the San Francisco World Spirits Competition 2010, beating even the Russians and Poles.

We set out to build on this solid foundation, promoting the brand as a high quality product, produced by a man with intrepid “spirit”. We targeted the relevant media with the industry and consumer accolades accorded to Chase Vodka and the distillery’s other products. The story of William Chase, “potato entrepreneur”, was actively promoted to obtain feature slots as well as television and radio appearances. We also utilised social media and London journals to promote gossip-style coverage to popularise the brand among high society during “the season”.
• Not long after implementing our strategy, Chase Vodka became the tipple of choice at many high end venues, such as Malmaison hotels, and in demand from purveyors of fine liquor.

• The launch of Chase Marmalade Vodka was particularly successful, with “Marmalade Martinis” becoming de rigeur for business and social “brunch” occasions, promoted at venues like Bistro du Vin chain.

• In 2011 Chase operated a bar at the Henley Regatta, and created a special cocktail for the celebration of the Royal wedding in April.

• Actress Liz Hurley put the word out on Twitter that her favourite way to relax was to lay in the bath with a Jackie Collins novel, and a glass of Chase Vodka with lime and soda.

• Meanwhile William Chase has featured frequently in business and financial publications, his comments on the export market, the agricultural and liquor industries, and entrepreneurship advice, being sought after.