Richard Hillgrove, Director of Hillgrove PR, says: “News International has amputated the News of the World to avoid further infection to the rest of the group, and guarantee the safe passage of the BSkyB deal. Murdoch, appearing to “fall on his sword” with the News of the World, is set up to be the necessary sacrificial offering, making it possible for the Government to still greenlight the BSkyB deal. The next smart, strategic move would be for the Sun to become a seven-day operation, which would fall in line with other newspaper groups who are creating operational efficiencies in this manner, particularly as traditional media titles with shrinking circulations move towards a ‘digital first’ strategy.